Site Traffic

301 Redirect Vs Canonical Tags - Which is the Best?

2012-01-07T23:04:00.000-08:00

A lingering question on the most preferred methodology to secure "Link Juice" quickly and fully, is well answered by Google fellow, Mr. Mattcutts.

Watch this video to know the best technology; 301 redirect / Canonical tags

All About "My Site Ranks First in Google" Blog

2010-09-26T03:53:00.000-07:00

Want to read the tips and tricks to improve your website rankings in Google.com?

Do you want to analyze your website and identify areas of improvement?

Please head towards My Site Ranks First In Google.

Google Caffeine and Instant Indexing

2010-06-09T04:16:00.000-07:00

Google caffeine is on the roll. The web indexing infrastructure of Google gets better with Caffeine.

Every one wants fresh results and Google says take it :-)

Read the full story here Google Caffeine and Instant Indexing

Trusted SSL CA

2010-05-22T22:25:00.001-07:00

Online buyers are wary of websites which do not have ssl certificates.Before making their minds inclined towards purchasing from a website they look out for golden padlock icon in the address bar of their browser.Millions of websites strive to win the trust of customers by securing their trust through best SSL certificates.

"SSL certificates from trusted SSL developers ensures security of the websites and creates trust on the minds of online buyers." SSL stands for Secure Sockets Layer.

The technology behind ssl is the cryptographic system which uses two keys to encrypt the data. The two keys are public key and private key. Public key is visible to every one and the private key can be decrypted only by the recepient of the message. The credentials supplied by the customers are safely transmitted between the web browser and the web server. Most of the modern day browsers support ssl.

More trust of the customers can be won by purchasing the SSL certificates from CA (Certification Authority). CA issues SSL certificates to websites by doing a thorough validation. Certification authorities have to follow the guidelines and procedures to validate online businesses before issuing them SSL certificates. The details of the validation has to be preserved and regular audits will be carried out to ensure all the procedures are accurately followed. Certificate Practice Statements (CPS) contains the process for verifying applications from website owners to validate their businesses.

The prices of SSL certificates differs from vendors to vendors. But to win the trust of the customers,purchasing the SSL certificate from SSL Certification Authority would be wise. Comodo and Verisign are SSL CA and well known in the market for their strongest SSL encryption.
Comodo SSL certificates are highly trusted in the market and comes with a price cheaper than Verisign SSL.

Best SSL Certificate

2010-05-22T22:24:00.001-07:00

Netscape developed Secure Sockets Layer (SSL) in 1994. Secure Socket Layer secures the data transmitted between the web browser and web server. The appearance of the golden padlock signals the trust and security of a website.

Consumers shopping online expects the websites they approach to be secured to ensure their private and confidential information is strongly encrypted. The best way to secure the trust of prospects is to purchase the best SSL certificates from the best SSL certificate developers. The SSL market is dominated by Comodo SSL and Verisign. These two SSL Certification Authority (CA) are outstanding developers of SSL certificates. I prefer Comodo SSL certificates as it is reliable and contains strong SSL encryption. Comodo SSL certificates are the best and at the same time it is very cost effective. Comodo has also got a wide array of other internet security products.
Read an article on "how you can secure the trust of your customers by purchasing best SSL certificates from trusted SSL Certification Authority (CA).

My Professional Journey | Career with CellarstoneIndia | Cellarstone Friends | Cellarstone Job

2010-05-17T06:24:00.000-07:00

Back to back fortuity shook the desire of my family to live a blissful life. We just prayed God to bless us with a worry free ordinary life.

A nightmare for three consecutive years..happiness blossomed again in our life with the kind blessings of the divine power. I joined CellarstoneIndia, a software MNC on Jan 21 2004. I was reporting to Jothi Yegneswaran, a versatile talented person who taught me the tricks of E-Marketing. I admire her very much even now. Other than her I was reporting to Usha Rangaramanujam, another lady of great talent. Usha is very adept in content writing. I want to mention two more names who were instrumental for whatever I am today, the project manager, Srinivas Rekhapalli and Gopi Mattel, the CEO.

Chennai was very new to me at that time, I did not toil much to find a place to stay on the same day itself. I was lucky to get a room at NSA mansion at the vicinity of CellarstoneIndia. Soon after joining CellarstoneIndia I befriended everyone and started enjoying my professional life.

Maneesh Gautam, Sam, Karthi, Sreejesh, Rajasekhar, Narayan, Enos and Murugan are my best friends. Off these Maneesh and Sreejesh have won permanent citizenship in United States of America. Others are flying frequently to USA. I cherish and take pride to have worked with such fabulous personalities.

I never dreamt of a professional life that can be very interesting and adorable. Online marketing is a wonderful profession. Needless to say if you pursue any profession with high interest, then every profession will appear wondrous.

Prepare yourself for the days of necessity!

2010-05-13T03:40:00.000-07:00

A grasshopper was dancing nearby it house on a fine Summer day. This happened almost 2 decades back. While the Grasshopper was enjoying its life to the fullest it saw an ant carrying an ear of corn to its home.

The grasshopper jumped in front of the ant and requested for a chat. But the ant told him "Dear Mr. Grasshopper the summer will end in a short time and thereafter winter will emerge," I am stocking the corns for the winter season. We will not be able to toil during the winter time, hence stocking the food for winter is highly essential. But the Grasshopper did not agree with the ant and told "there is still time for winter season," enjoy the present and put your worries aside, after all this is a very short life. The ant thought it is no use talking to the grasshopper and continued with its storage work.

After some months winter came, the ant which has stored enough food for the winter season did not have any reason to worry. But the grasshopper did worry as it began staving for food very badly. If grasshopper had taken the advice of the ant to save food for the near future it need not have starved this badly...

So dear friends please save money for the future without spending what ever you get today. I am not telling do not enjoy today, enjoy today as well as save for tomorrow. Prepare yourself for the days of necessity.

Increase Traffic through Email Campaign

2010-05-10T23:48:00.000-07:00

Email campaigns are imperative for successful online businesses.

Launching email campaigns are cost effective while compared to other avenues of fetching traffic to a website. The main concern in sending out email campaigns are the requirements for solicited email addresses. Legitimate email campaign marketing demands solicited email ids. Spammers use unethical email practices by sending out unsolicited emails. These emails have a proven record of getting trapped in spam or Junk mail boxes. Intelligent spammers know ways to venture directly into in-box of the recepients……….

What are the requisites for sending a successful email campaign?
1) Solicited email addresses.
2) Attractive email campaign template.
3) Enticing content.
4) Opt- in and Opt-out links.
5) Subscribe/ Unsubscribe links.
6) Avoid using labelled spam words.
7) Catchy subject line
8) Address the intended recepients by their first name.
9) Finding out the best email marketing service provider
10) or Building an in-house email marketing solution.
11) Ability to track open rate.
12) Following the ethics of email marketing
etc.

How many ever traffic pulling methods emerges in the future, sending email campaigns will happen eternally, for the good results it can bestow to online business success.

Trendsetters Adventurous Journey to a Cricket Ground

2010-05-06T04:08:00.000-07:00

A cricketing journey that could have resulted in a fatal event. Danger never tells you that I am following you today!

After finishing the first match of a local tournament the team members of TrendSetters started their journey to play their next match at Cresent college in Thambaram. The first match was over even before it was 10.30 AM on Saturday morning, there was ample time left out to play the next match as it was scheduled at 2.30 PM. The journey started from Jain college, in pursuit of a short cut, Arvind the team in charge drove his car towards the destination by asking for apt route.

The car was laden with a bunch of Trendsetters players. KamalChandran and Thilak followed them on a bike. None of the players traveling would hardly have imagined that this trip would turn out to be adventurous and some times fatal. The short cut slowly seemed to be a long cut, muddy tracks pouring in dust did not dishearten the players enthusiasm to travel, but slowly the players started sensing "are we discovering a new route to Thambaram." No matter we are going to travel further thought the players, simply because they have come a long way..

Having faith on the shape of the earth is good, but too much could sour sometimes and IT DID SOUR AND HISSED AND PULLED IN THE TUMMY FOR A WHILE - the car entered the Thrisulam quarry area with little visibility followed by loud noises of crushers, nasty non-stop sand breeze, scrimpy path and only few people were on the roads who were covered by sand clothes. The first question they asked while we asked for the route is "why on earth did you people come this way?" Nevertheless they showed the route to uncover this adventurous trip. Till this time Kamal and Thilak were following the car, but now they thought it is high time that they go front of them. It was a divine intervention to make them travel ahead of them.. why is it so? Keep on reading...

After having traveled 2 to 3 km Kamal and Thilak saw a deep slant occupying 80% of the road. In fact it looked like the only road to move on and reach the main road. Slightly skeptical Kamal stopped his vehicle just before that and inquired the actual route to get past this quarry.The dust smeared quarry employee waived his hands towards the slant and told them to go in that direction, the person told just 5 kms only.. Kamal rode his bike in to the slant to get out of the quarry ASAP which was throwing sand into his eyes and honking irritating sound.. but alas the same person who told the route called him with a loud noise..not that way..pointed his finger towards a small area in the left..go this way...

Kamal tried to drive the vehicle upwards from the slope..Pulsar's engine ceased.. more over it was slippery to drive..because of the pieces of abundant rock stones on the roads. Kamal tried to push the vehicle, but the 250 kilo vehicle did not obey him..while trying to make the vehicle obey his orders..there was another vehicle climbing the slope. This vehicle is none other than the quarry lorry, not one, but two lorries. The lorry driver shouted at Kamal "I cannot stop the vehicle at any cost as it will fall down from the hill" A fatal like situation - Kamal called on Thilak to come and help him to push the vehicle away from the lorry..Both of them pushed the vehicle successfully away from the lorry and on to the right track..

Had Kamal and Thilak drove a little bit more in the slant.. things would have been different.. a deeply cut earth with no barricade on the side..narrow path.laden with rock stones..poor visibility..lorries climbing the slope with little control..threatening sight of miles visible inside the earth-

Divine intervention - Had Arvind and co traveled ahead of us.. had he motored the car in the slant.. reverse is certainly not possible..driving without barricades in the narrow path.. an one-way route..where only lorries dumped with rock stones travel.. hmm the result can be a mere guess. Thank God!

Shellshocked Trendsetters team..reached the main road.. on the right track...but were past only 1 kilometer from the Jain college from where they started the journey :-)

Danger never say that I am following you today. Beware!

Shade under the tree of happiness Eternally?

2010-05-06T02:51:00.000-07:00

Life is not a bed of roses -A continued struggle by human beings to shade under the tree of happiness eternally has always resulted in vain.

Why do people fail to be happy for ever?
There are lot of ways Unhappiness could emerge from. It could be from the professional life / family life / desiring too much / ego / Poorness / natural calamities / diseases / etc. etc.

There are things that can be controlled to bring happiness in our way and there are elements that are uncontrollable. Desire can be controlled, once this aspect is controlled you can relish 90% peacefulness and that will be followed by happiness. Whatever is possible, or whatever is vested within our hands, can be fine tuned to give us happiness.

Do not worry on things you do not have control over because it would be simple waste of time and will threaten the happiness level you can attain at the maximum.

Role of Human Resource Department

2010-05-06T02:36:00.000-07:00

Right Attitude is the most important quality of any individual.

Employers benefit by recruiting persons with the right attitude. Any Organization runs with a mission - employing candidates with quality attitude will quantify the success of the Organization.

Human resource department of any Organizations plays a pivotal role in laying down a perfect platform that grow employees and Organizations unendingly.

Saying Sorry to a Woman & Heart Attack

2010-04-27T03:00:00.000-07:00

Apology by a man to a woman after his rude behavior will put aside the risk of woman getting a heart attack.

Sorry from he can will put the danger at bay for she, Says, Scientists at the Massachusetts University of Medical School in Worcester, US

How Actual CPC is Calculated?

2010-04-05T22:30:00.000-07:00

I have tried to give you a picture of how your Actual CPC is calculated. I always thought that the actual cpc is calculated in this manner.

Have furnished the sample figures below:

Londener (Max bid) = 0.75
First Lowest Ad (Max bid)= 0.70
Second Lowest Ad (Max bid)= 0.49

The scenario while all the three Ads are displayed;
How actual CPC will be calculated;
Max bid = 0.75 multiplied by your quality score will be the Ad rank. The ad postion will be carved out of this Ad rank, whomever has got a high Ad rank they will be winning the highest position.
Once Google has decided upon the position then the actual cpc will be calculated. The actual cpc will be the Ad Rank of first lowest ad divided by your quality score and also .01 cent addition to that amount.
This is how the actual cpc is calculated.

I have assumed 1.8 as the quality score for all the three ads.
(A) Londener (Max bid) = 0.75 Quality score = 1.8 Ad rank= 1.35 Actual cost= Ad rank b/Quality score A + .01 = .71
(B) First Lowest Ad (Max bid)= 0.70 Quality score = 1.8 Ad rank= 1.26 Actual cost=Ad rank c/Quality score B + .01 = .49
(C) Second Lowest Ad (Max bid)= 0.49 Quality score = 1.8 Ad rank= 0.88 Actual cost= As there are no competitors below this Ad, the min bid alloted for the keyword will be charged.

The scenario when only two Ads are displayed;
Londener (Max bid) = 0.75
Second Lowest Ad (Max bid)= 0.49
A) Londener (Max bid) = 0.75 Quality score = 1.8 Ad rank= 1.35 Actual cost= Ad rank b/Quality score A + .01 = .49
(B) Second Lowest Ad (Max bid)= 0.49 Quality score = 1.8 Ad rank= 0.88 Actual cost= As there are no competitors below him, the min bid alloted for the keyword will be charged.

Unless we know the Quality score of other advertisers, we cannot determine the actual cpc.

http://forums.seochat.com/google-adwords-more-39/tricky-adwords-question-153310.html#post495704

Google Adwords Standard Edition Features

2010-04-05T22:29:00.000-07:00

Many products or services
Create campaigns for multiple products or services, each with many sets of keywords and ads.

Multiple ad formats
Create text ads, image ads, and other rich ad formats.

Advanced reporting
See a complete library of reports for all aspects of your account. Create custom reports to analyze your costs and return on investment.

Advanced targeting
Target customers in many regions at once.

Advanced cost control
Choose from many bidding options: keyword-specific bidding, content bidding, ad position preference, and more.

Advanced planning tools
Boost your campaign performance with advanced features like conversion tracking, the AdWords traffic estimator, and helpful variations and statistics from the Keyword Tool.

Placement targeting
Place your ads on the specific websites that appeal to your customers.

http://www.adwords.google.com

Proactive detection of Deceptive Clicks by Google

2010-04-05T22:27:00.001-07:00

Google adopts two proactive measures to detect and remove invalid clicks from an advertisers account.The invalid clicks are detected by Proactive filters and Offline analysis. Proactive Filters determines the whether the clicks are fraudulent, by considering the second click of a double click as deceptive.This method keeps the clicks from being billed or showing up in advertisers’ metrics.

Offline analysis is done by Google’s click quality team after the clicks has been recorded.These clicks will appear on advertisers statements as click quality adjustments, but will not be billed on them.

Increase you Max CPC and your budget

2010-04-05T22:26:00.001-07:00

Reply for SEO chat Posting
http://forums.seochat.com/google-adwords-more-39/right-at-the-top-155716.html#post496306

Increase your Max CPC and your budget.
Since you know how much ever “Max CPC” you keep, google will take only one cent more than the next lowest Ad. If you increase your Max cpc google will multiply this this with your quality score to arrive at your Ad rank which inturn is used to determine your position.

Keep increasing your Max cpc till you reach first position.
Goolge says just one cent more than the next lowest ad, the calculation works like this adrank of the next lowest ad/Your Quality score + .01 cents. In this way there is every chance you would be ending up paying more for a click, unless the quality score is rich.

Office Cricket Updates March 21 2009

2010-04-05T22:12:00.001-07:00

A day was destined to uncover the abundant talent pool of Comodo cricketers and that day was none other than March 21, 2009. Mighty sixes, fantabulous fours, flicks, hooks, pulls, straight drives, on-drives, off-drives and unorthodox shots were a common sight on this ecstatic Saturday morning. Field restrictions were enforced only behind the square, so players enjoyed the liberty to score in the remaining vast area.

Most of the players assembled at the RA puram ground with more punctuality than ever before. A sure sign of augmentation in popularity of weekly cricket among Comodo cricketers was evident from the rising count of players who had gathered to relish the game of cricket. Applauses to the spirited players who came for the match after having just finished their night shift. Nineteen players got together on the ground to exhibit their skills and to savor the game.

The first match of the day began around 6.30 am and as usual the team captains went on to choose players for their team.
Cricket Warriors of Jaikant’s team
1)Jaikant (c)
2)Thanga
3)Thilak
4)Girish
5)Arvind K
6)Karthi
7)Rajesh
8)Thanga’s brother
9)Arun
10)Prabhu
Cricket Warriors of Bala’s team
1)Bala (c)
2)Sowri
3)Banu
4)Bapu
5)Kamal
6)Bala’s brother
7)Arvind’s friend
8)Arvind R
9)Gopi
Bala won the toss for the opening match and opted to bat first. Bala’s team piled up a total of 62 runs in 12 overs and set 63 as the target for the chasing team. Jaikant’s team batted well and accomplished the required score in 12 overs. But it was not an easy win for Jaikant’s team as the batsmen had to toil hard to chase the target runs. Full credit to Bala’s team for containing the batsmen in the middle of the innings and dragging the game till the last ball of the final over.The game would have ended in a tie but for Girish who held on to his nerves to produce victory for his side by hitting the required single in the last ball.

After the completion of the first match a coin was tossed in the air to commence the second match. Again Bala won the toss and elected to bat. This time Bala’s team scored more runs than the first match and that too in just 10 overs. The chasing team was set a target of 76 runs. Jaikant’s team had to confront a poor start but they managed to stage a comeback to the game after the fourth over. Blitzkrieg batting by Jaikant gave a small hope to the chasing team, but they had to embrace defeat in the end.

Top highlights:
Splendid sixes by Bala, Jaikant, Arvind K & Girish!
Excellent bowling performances by Bala & Thilak!
Gopi showcased superb fielding & accurate throwing abilities!
Powerful drives by Sowri,Thanga,Banu,Arun & Bapu!

Chennai City Feels the Heat of the Summer - Quench your Thirst by Drinking Tender Coconut

2010-04-05T22:09:00.001-07:00

The best drink to regain your energy during the great March in Chennai is Tender Coconut.
Tender coconut will quench your thirst aswell as provide you with instant energy thereby making you fit again to battle the hot sun.

Tender coconut street hawkers rejoice the climatic conditions which has created more demand for their product. Tender cocunuts are roughly priced around 15 to 20 Rs depending on the carriage of water in the shell.
I just bought one for my sister!

What about you?

Comodo Office Pongal Celebrations: My Salutations to the Farmers on this Pongal Day

2010-04-05T22:08:00.001-07:00

Pongal, the harvest festival, is celebrated with great pomp and grandeur by Tamilians across the world.
The meaning of Pongal is “Boiling milk in a clay pot and waiting till it spills over.” Tamilians thank the sun god, rain god and animals who helped them raise a good and bountiful harvest.
My hats-off to farmers who toil hard on the farms to cultivate and reap farm products to feed the whole world.

We celebrated Pongal today in our office; Comodo Security Solutions. Our Office Pongal festival was well organized by Ms. Savitha, the HR Executive and Mr.Dhanasekhar, the Account executive. The festival commenced at 3.30 pm today with the mini Pooja which was performed to invoke blessings for prosperity in the years to come. The Pooja was performed by our house-keeping incharge, Muthu, thereby heralding a GOLDEN 2009 for Comodo.

The awesome flower decoration was the cynosure of all the employees and was the highlight of the Pongal festival. Ladies known for their patience, pure love and aesthetic sense designed a magnificent floral carpet. My special thanks to the ladies of Comodo India for the excellent floral carpet. The role of flower decoration played by Ms.Sandhya and Ms. Savitha were really vital in creating a mind blowing floral pattern on the golden floors of Comodo.

Last year, a mega Pooja was master minded by our CFO, Mr.Sowri with the able support of our HR Manager Mr.Srikant. These two ‘Comodo fellows’ are outstanding in the way they successfully handle things with efficiency and humility.

This year Mr. Srikant and Mr.Sowri have ventured into China with a business development mission. Even though, we miss them badly here in India, we reconcile ourselves thinking about the business mission they have at hand and wish them both success from the bottom of our heart.
Though I am concluding this small write-up on Office Pongal, the delight and harmony derived from the Office Pongal will linger in my mind eternally.

Pongalo Pongal! Pongalo Pongal!
http://www.comodo.com

Adwords Budget SEM Budget

2010-04-05T22:06:00.001-07:00

In one of the enquiries for PPC campaign management there was a strange question engrossed; what should be my Adwords budget?
I would like to shed some light on this question..
You go to a market with $200 in hand where every stuff is fixed priced in that market. While returning from the market you can get only $200 worth of products. Hence the budget is depended on the products you purchase.

PPC products like Google Adwords works in a similar way, ie you need to purchase the keywords and the cost of the keywords varies from keyword to keyword. As there is no minimum spend requirement in Google Adwords you can pause the campaign at any time you want or enable Adsheduling to receive traffic only for a particular time period. The cost of the purchased keywords can be reduced by improving the quality score of the keywords.

The clients should come forward and say “hey pal, here is my budget for a day/month/year….let me know how much traffic can driven to the website and also the number of conversions I can obtain.
Download the sample Classifieds website keywords and average CPC for an Adwords Budget of $100, $500, $1000, $2000, $3000, $4000 and $5000.

http://www.seospecialist.googlepages.com/AdwordsBudgetSEMBudget_Sample.xls

Office Pongal

2010-04-05T22:05:00.001-07:00

Pongal is the harvest festival of Tamilians.

Pongal signals the auspicious beginning of Uttarayan and is celebrated on Jan 14 every year. The festival is celebrated for four days. The first day of the festival commences with “Bhogi”and is celebrated to thank “Lord Indra”.The second day is celebrated to thank “Lord Surya” and is known as “Pongal.” People pray to sun god to bless them with all prosperity in the years to come.The third day of Pongal festival is “Mattu Pongal,” during this day people pay respect to cattle for helping them in the harvest. The fourth day of the festival is called “Kanum Pongal” and this bells the end of the festival.

During the Pongal festival ‘delicious Pongals’ ignites the taste buds of Tamilians and holds the reputation of being the most important dish of the festival. Loads of sugarcane are masticated during the Pongal festival and flower carpet decorations adorn the floors of every house.

We celebrated Pongal on the eve of the Pongal day in our Office. The Comodo India family enjoyed every moment of the Office Pongal celebrations.

Read the entire Office Pongal Celebrations.

Comodo Instantssl: Office Pongal Chennai

2009-01-16T02:26:00.000-08:00

We celebrated Pongal today in our office; Comodo Security Solutions.

Our Office Pongal festival was well organized by Ms. Savitha, the HR Executive and Mr.Dhanasekhar, the Account executive. The festival commenced at 3.30 pm today with the mini Pooja which was performed to invoke blessings for prosperity in the years to come. The Pooja was performed by our house-keeping incharge, Muthu, thereby heralding a GOLDEN 2009 for Comodo.

Read the entire post here; Office Pongal

Thiruneermalai Temple

2009-01-16T02:19:00.000-08:00

I and my wife went on a pilgrimage to Thiruneermalai Temple near Pallavaram.

I have narrated the wonderful experiences we had in my website blog. Please access the below link to read the entire post.

A Journey to Thiruneermalai Temple

Hanuman Swamy - Introduction

2008-11-19T05:55:00.000-08:00

There are three supreme gods in the Hindu religion, Brahma, Vishnu and Shiva, each with well defined roles. Brahma is the creator, Vishnu is the preserver and Shiva the destroyer.

Many other deities in the Hindu religion are all incarnations of the one among the Holy Trinity ( Trimurthi). In the Holy Trinithy, Brahma has no incarnations, and Vishnu has more than ten incarnations to his name, the most famous being Sri Rama and Krishna. Hanuman, however is the incarnation of Lord Shiva.

In Hindu religion, Lord Shiva divided all his energy into eleven spheres or bodies. The elevanth expansion pf Lord Shiva, however, had been insulted and left unsatisfied by the demon king Ravana. Shiva then decided that the elevanth expansion could be used to fight Ravana, and serve Lord Rama. Accordingly, he took birth in the womb of Anjana by Kesari, and was born as Hanuman.

Unlike other deities that command respect and instigate fear, Hanuman is all about simple devotion and unconditional love. Hanuman is popular among children, and is one of the best loved deities in Hindu tradition and culture. Hanuman is the epitome of virtue, strength, power and humility, siddhi and courage. He is also known for his ardent and unwavering devotion to Lord Rama and his unfailing talents in serving his lord. Hanuman is the guardian to the gates of Lord Rama's divine kingdom and is often likened to a 'guru' or teacher in his bringing together of Lord Rama and Sita like joining of an individual sale with the divine.

The word Hanuman means one who has a defect in his teeth, and he is also referred to as Vajranga which means the same ( Vajra - teeth, Anga - missing one part). In some cultures, the chin is the symbol of pride and ego, and a person with a broken chin is seen as one who has crushed ego, and this inturn is a idiomatic meaning for the word Hanuman. hanuman is also known as Marut-suta, the son of Wind God, and Anjaneya the son of Anjana. Other names for him are Mahaveera, the great hero, Pavan-suta, the son of air, aswell as Bajrangabali.

Anjenaya Swamy

2008-11-19T05:52:00.000-08:00

Anjenaya Swamy Blog

Free Websites to Make money

2008-06-15T03:23:00.000-07:00

Bitwine.com and Ether.com pays for consultancy services.

About.com pays for joining them as guide publisher and for writing content. You can look out for the list of available topics here.

Chacha.com is a search engine powered by humans. Get paid for becoming a guide in this search engine.

Cafepress.com and Zazzle.com allows you to display products graphics or photographs in your website. You will be paid commission when the products are sold.

Elance.com, Getafreelancer.com, Odesk.com and Guru.com helps you to connect with persons who wants their work to be outsourced. You can bid for the projects that suits your expertise, the advertiser of the project will contact the freelancer who had quoted the least bid but having high level of expertise.

Associated Content pays you for writing stories for their website.

Clicknwork.com conducts a tough test before allowing persons to take up the freelance work.

AGLOCO offers money for browsing their website, Isn't that interesting? Check out the full information here

H3 makes payment for helping them to find the right candidate for the job.

Register domains with misspellings; the websites you register should have the misspellings of popular websites. Place relevant ads on these websites and make money. This is a lucrative business, check out more info here.

Affiliate Programs : Get commissions for promoting others products or services through your website.

Earn Cash Online

2008-06-14T23:24:00.000-07:00

You will be paid to read emails, play video games, registering for online offers, and for filling in onine surveys.
http://partners.cotterweb.net/z/104/CD7/

Create Pages with Google Page Creator

2008-05-29T23:01:00.000-07:00

Google page creator is a completely free website creation tool. No need to worry about hosting google is providing free hosting space.

Create websites at http://pages.google.com/ by Checking for the availablility.

Check out the following website SEO Specialist which I created using google page creator.

Techniques to Hide Blogger Navigational bar

2008-05-26T23:54:00.000-07:00

There are three techniques to hide blogger navbar as far as I know.

First Technique:

Insert the following code in your blogger layout between style tags.

#b-navbar { height:0px; visibility:hidden; display:none}

Second Technique:

Surround your opening body tag with noscript tags

Third Technique:

Surround your opening body tag with noembed tags

Have a good day!

Cheers!!!

Test

2008-05-22T22:12:00.000-07:00

New SEO Rank Checker Tool

2008-05-21T01:46:00.001-07:00

Rank Checker is an awesome tool for search engine optimizers and for those who are interested in knowing where their website ranks in google, yahoo and msn.

You just need to input your keywords and domain name, Rank Checker fetches the ranking status from google, yahoo and msn.

Rank checker will be really handy for SEO companies who manage vast number of clients.

Check out this tool at tools.seobook.com/firefox/rank-checker/

Other methods for Webanalytics

2007-11-06T08:29:00.001-08:00

ther methods of data collection have been used, but are not currently widely deployed. These include integrating the web analytics program into the web server, and collecting data by sniffing the network traffic passing between the web server and the outside world. Packet Sniffing is used by some of the largest e-commerce sites because it involves no changes to the site or servers and cannot compromise operation. It also provides better data in real-time or in log file format and it is easy to feed datawarehouses and join the data with CRM, and enterprise data.

There is also another method of the page tagging analysis. Instead of getting the information from the user side, when he / she opens the page, it’s also possible to let the script work on the server side. Right before a page is sent to a user it then sends the data.

Key definitions for Webanalytics

2007-11-06T08:29:00.000-08:00

There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time. The main bodies who have had input in this area have been Jicwebs(Industry Committee for Web Standards)/ABCe (Auditing Bureau of Circulations electronic, UK and Europe), The WAA (Web Analytics Association, US) and to a lesser extent the IAB (Interactive Advertising Bureau). This does not prevent the following list from being a useful guide, suffering only slightly from ambiguity. Both the WAA and the ABCe provide more definitive lists for those who are declaring their statistics using the metrics defined by either.

* Hit - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity.
* Page View - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.
* Visit / Session - A series of requests from the same uniquely identified client with a set timeout. A visit is expected to contain multiple hits (in log analysis) and page views.
* First Visit / First Session - A visit from a visitor who has not made any previous visits.
* Visitor / Unique Visitor/UniqueUser - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. The Unique User is now the only mandatory metric for an ABCe audit [[3]].
* Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.
* New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits.
* Impression - An impression is each time an advertisement loads on a users screen. Anytime you see a banner, that is an impression.
* Singletons - The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of "Click Fraud" as well as being used to calculate bounce rate and in some cases to identify automatons ("bots").
* Bounce Rate / % Exit - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.

Hybrid methods for Webanalytics

2007-11-06T08:28:00.000-08:00

Some companies are now producing programs which collect data through both logfiles and page tagging. By using a hybrid method, they aim to produce more accurate statistics than either method on its own. The first Hybrid solution was produced in 1998 by Rufus Evison who then spun the product out to create a company based upon the increased accuracy of hybrid methods

Advantages of page tagging

2007-11-06T08:27:00.001-08:00

The main advantages of page tagging over logfile analysis are as follows.

* The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
* It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
* Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies.
* The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
* Page tagging is available to companies who do not run their own web servers.

Economic factors of Webanalytics

2007-11-06T08:27:00.000-08:00

Logfile analysis is almost always performed in-house. Page tagging can be performed in-house, but it is more often provided as a third-party service. The economic difference between these two models can also be a consideration for a company deciding which to purchase.

Logfile analysis typically involves a one-off software purchase; however, some vendors are introducing maximum annual page views with additional costs to process additional information.
Page tagging most often involves a monthly fee, although some vendors offer installable page tagging solutions with no additional page view costs.

Which solution is cheaper often depends on the amount of technical expertise within the company, the vendor chosen, the amount of activity seen on the web sites, the depth and type of information sought, and the number of distinct web sites needing statistics.

Logfile analysis vs page tagging

2007-11-06T08:26:00.001-08:00

Both logfile analysis programs and page tagging solutions are readily available to companies that wish to perform web analytics. In many cases, the same web analytics company will offer both approaches. The question then arises of which method a company should choose. There are advantages and disadvantages to each approach.

Advantages of logfile analysis

2007-11-06T08:26:00.000-08:00

The main advantages of logfile analysis over page tagging are as follows.

* The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
* The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do (for example, if JavaScript is disabled).
* The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
* Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is important data for performing search engine optimization.
* Logfiles contain information on failed requests; page tagging only records an event if the page is successfully viewed.

Web server logfile analysis

2007-11-06T08:25:00.001-08:00

Web servers have always recorded all their transactions in a logfile. It was soon realised that these logfiles could be read by a program to provide data on the popularity of the website. Thus arose web log analysis software.

In the early 1990s, web site statistics consisted primarily of counting the number of client requests (or hits) made to the web server. This was a reasonable method initially, since each web site often consisted of a single HTML file. However, with the introduction of images in HTML, and web sites that spanned multiple HTML files, this count became less useful. The first true commercial Log Analyzer was released by IPRO in 1994[1].

Two units of measure were introduced in the mid 1990s to gauge more accurately the amount of human activity on web servers. These were page views and visits (or sessions). A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather unsophisticated measurements.

The emergence of search engine spiders and robots in the late 1990s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders.

The extensive use of web caches also presented a problem for logfile analysis. If a person revisits a page, the second request will often be retrieved from the browser's cache, and so no request will be received by the web server. This means that the person's path through the site is lost. Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor to the website.

Page Tagging

2007-11-06T08:25:00.000-08:00

Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or 'Web bugs'.

In the mid 1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.

The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.

With the increasing popularity of Ajax-based solutions, an alternative to the use of an invisible image, is to implement a call back to the server from the rendered page. In this case, when the page is rendered on the web browser, a piece of Ajax code would call back to the server and pass information about the client that can then be aggregated by a web analytics company. This is in some ways flawed by browser restrictions on the servers which can be contacted with XmlHttpRequest objects.

Web analytics technologies

2007-11-06T08:24:00.000-08:00

There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.

Study the behaviour of website visitors

2007-11-06T08:22:00.000-08:00

Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Many different vendors provide web analytics software and services.

Step 1: Online Business

2007-10-11T00:10:00.000-07:00

Find out what people need most on the Internet.

Do a market research

Find out which keywords people type mostly with less competition

Visit potential competitors site and check how they fulfill the need of the customers

Newbie Common Question on Online Business

2007-10-10T23:10:00.000-07:00

People say that online business is very profitable, Is that true? If so can I start one, since I am new... I am desperate to know the ways and means of creating an online business.

This is a very common question posed by many persons intentding to start their own online business.

Hanuman and his Personality

2007-09-11T23:33:00.000-07:00

There was a time when I was afraid of everything and wanted to become brave, I happened to purchase the photo of Sri Hanuman without even knowing who he is; but heavily attracted by his personality.

Anjaneya! Shri Rama

2007-06-26T07:47:00.000-07:00

There was only one person whom every one remembered when there was a difficulty to be overcome, when courage and intelligence was needed. And that was Anjaneya! Shri Rama, of course, sent for Hanuman.

He told him, "if Bharatha has the slightest wish to be king and does not want me to return, come and tell me. I will stay on here. You must carefully observe his expression and study his words and find out."

Hanuman assumed the shape of a man and went to Ayodhya and informed Bharatha of Rama's arrival. Bharatha fainted with joy. When he recovered he said, "O greatest of men, I do not know whether you are a man or a god. I must reward you for bringing this glad news."

Shri Rama returned to Ayodhya.

His coronation took place with great splendor. Rama gave priceless gifts to all his friends. He also gave an invaluable necklace and ornaments to Sitadevi. But she remembered the great help of Hanuman and gave them to him. She even took off the necklace and looked at Rama. Shri Rama read her mind and said, "Devi, do please give the necklace to the person who has brought you immense joy and in whom valour, ability, courtesy and wisdom are embedded for ever." At once, she gave necklace to Hanuman.

'Ravana, Think Over This'

2007-06-26T07:46:00.002-07:00

Hanuman had now completed his mission. But he thought it would be a good thing if he could manage to get an estimate of the enemy's strength, kill some of the prominent rakshasas and also give a warning to Ravana. It occurred to him that he put Ravana in a rage, if he destroyed the Ashokavana so dear to him.

He set about it and uprooted trees. He pulled from the ground all the creepers bearing beautiful flowers. He trampled upon other plants. Seeing all this, the rakshasas on duty there ran to Ravana in fear. Ravana was furious when he heard the news. But all the rakshasas he sent were destroyed by Hanuman in the twinkling of an eye.

Ravana then sent his son Indrajith himself to capture Hanuman. Indrajith was a great hero. He fought with Hanuman for a while and then shot the Brahmasthra. Hanuman wanted to show respect to the weapon carrying the power of Lord Brahma and allowed himself to be tied up by it for a while.

The rakshasas were excited and in great glee. Indrajith took Hanuman to Ravana's court. The sight of Hanuman threw Ravana into a towering rage. The radiance of Ravana's face astonished Hanuman.

Even Devendra, the King of Heaven, was afraid of Ravana. But Hanuman was fearless. He told Ravana why he had gone there. He said, "Look, Ravana, it is not proper for you to kidnap Sitadevi and make her suffer like this. You have performed tapas (long prayer and meditation) Just think, can you face Rama? You will be destroyed, and your friends, relatives and this city, too, will be destroyed. Give up this evil way and restore Sita to Rama."

His words were like adding fuel to the fire. Ravana's anger blazed. He ordered the rakshasas to kill Hanuman. But his brother Vibheeshana intervened; he said that it was not right according to the principles of diplomacy to kill the enemy's messenger.

Ravana agreed with him; he said to his servants, "Tails are ornamental to monkeys. So set fire to Hanuman's tail."

At once the rakshasas wrapped some cloth around Hanuman's tail, poured oil over it and set fire to it.

They paraded Hanuman all over the city.

Now Hanuman was in a high rage. Still he was glad that the rakshasas were showing the whole city to him. He carefully noted the hidden fortresses, the topography and other useful details.

Then all at once he leapt high. He freed himself from the ropes. He beat up all the rakshasas following him and stood on a high place. He set fire to all the buildings nearby. The houses of Ravana's ministers and commanders began to burn. Very soon the whole city of Lanka was in flames.

But suddenly Hanuman realized his mistake. In his enthusiasm to burn Lanka, he had forgotten that Sita was there. His heart was about to burst. Quickly he flew to Ashokavana. He saw Sita sitting under a tree. His anxiety was at an end. He touched her feet and received her blessings; then he flew back across the ocean.

Jambavantha, Angada and others were waiting for Hanumantha. The sight of Hanuman brought them immense relief.

Hanuman A Hero Without Equal

2007-06-26T07:46:00.001-07:00

In his anxiety to get news about Sita, Shri Rama was counting each day.

Hanuman narrated all his doings to Rama in detail and also gave him the ornament sent by Sita. Rama was overjoyed. He said: "Hanuman has done what no one else in the world could do. I had not seen a hero who could leap across the sea. He is a very intelligent messenger who has done not only what he was asked to, but also what he thought was appropriate. He is a good messenger who performs the task assigned to him and also what pleases his master. Surely, Hanuman is an excellent messenger." Shri Rama embraced Hanuman and praised him highly.

The War

Preparations were afoot for the war with Ravana. The monkey army marched towards Lanka with great enthusiasm. Rama and Lakshmana were carried by Hanuman and Angada respectively on their shoulders.

After Hanuman left Lanka, Vibheeshana tried to advise his elder brother Ravana. But was Ravana a person to listen to wise counsel? So, Vibheeshana left him and surrendered to Rama. There were heated arguments whether Vibheeshana should be accepted or not. Shri Rama turned to Hanuman for his opinion. The latter said, "My Lord, allow me to say one thing. I have carefully watched Vibheeshana's face and listened to his voice when he was speaking. He has no deceit or evil intention. I think you can accept him. But with your matchless intelligence, only you can finally decide what you should do with Vibheeshana."

Finally Shri Rama gave shelter to Vibheeshana and his followers.

The Vanara army built a bridge across the sea. The war between Rama and Ravana began.

'If One Hanuman Is Alive…'

2007-06-26T07:46:00.000-07:00

Hanuman's valour rose sky-high in this war. He dashed rakshasas to the ground or whirled them and threw them up. He crushed to death many a rakshasa hero like Dhoomraksha and Akampana. The enemies trembled at his very sight. Anjaneya fought so valiantly that Ravana himself praised him as a real hero. Rama had no chariot to fight Ravana, who was sitting on a high chariot. Hanuman carried Rama on his shoulders when Rama had to fight with Ravana.

Ravana's son Indrajith was a great hero of the rakshasa army. He once shot the Brahmasthra, the terrible missile with the power of Lord Brahma, the God of Creation. The whole Vanara army tell down unconscious. Even Rama and Lakshmana fainted. Hanuman who had also fainted for a moment, got up and going round the battlefield with Vibheeshana, put courage into his soldiers with his words. While walking along, Vibheeshana saw the old Jambavantha and spoke to him. The latter opened his eyes slowly and asked, "Vibheeshana, is Hanuman alive?"

Vibheeshana was amazed and said, "Revered Jambavantha, you do not ask about Rama and Lakshmana or about Sugreeva, Angada or Neela. But you ask about Hanuman only; why?"

"Vibheeshana, if that one great hero is alive, even if the entire Vanara army is dead, it makes no difference. But if that one person is dead, our army is as good as dead. We can hope to live only as long as he is alive." So replied Jambavantha.

Hanuman, who was standing quite near and heard these words, held his feet with respect and devotion, and mentioning his own name, said he was alive. Then Jambavantha said to him, "You have now to do a mighty task to bring our army to life. You have also to save Rama and Lakshmana who have fainted because of the Brahmasthra.

Fly across the ocean and over a great distance till you reach the Himalaya mountains. You will there see a mountain containing all herbs. There grow the herbs Mritha Sanjeevini, Vishalyakarani, Savamakarani and Sandhanakarani. Fetch them at once and save these soldiers."

Immediately Hanuman flew towards the Himalayas with the speed of thought. He could also see the mountain. Hanuman searched for them and, when he could not find the herbs, threatened the mountain itself in his terrible anger. "See what I will do to you," he said, and shaking the very mountain flew back with it to Lanka. As he streaked across the sky with the mountain it appeared as if the very sun was flying towards Lanka.

The very smell of those herbs was enough to make Rama, Lakshmana and the whole army recover and sit up. The rakshasas did not want the enemy to know how many on their side had died; so, obeying Ravana's orders, they had thrown their dead into the sea. So no rakshasa could come back to life. Having achieved his Purpose, Hanuman flew back with the mountain to its place, put it there, and hurried again to the battlefield.

After the war was over, Hanuman entered Lanka and stood before Sita and told her of the victory. Sita was speechless for a moment with joy. Then she said that there was no fitting reward she could give to Hanuman who had brought such happy tidings.

"The words you have spoken with such affection are more precious than any heap of diamonds or the divine kingdom. I have seen Rama victorious. What greater fortune can I ask for!" Hanuman replied.

Rama had now to return to Ayodhya. But he had some doubts. Bharatha had ruled over the kingdom for fourteen years. So he might wish to be the king. How could he find out? Even if Bharatha had that desire, he would not say so. And nobody could ask him. Some intelligent person should make it out from Bharatha's face and the way he spoke, and should then inform Rama. It was a difficult mission which would need much shrewdness and a capacity to understand persons.

What Can Stop Hanuman?

2007-06-26T07:45:00.001-07:00

As Hanuman became aware of his own powers, great enthusiasm welled up in him. He stood up and after glancing at them all began to grow. His companions were astonished. As they went on praising him, his stature grew.

He grew so tall that he could jump across the sea. Still he was very modest. He bowed to the elders and said, "I am the son of the Wind God who can move in the skies without touching the earth. If need be I can throw skyward all the water of this ocean and make the three worlds float on water. I will go like lightning and surely see Sitadevi."

His voice was like thunder. He stood on Mount Mahendra and grew even bigger and then leapt.

Even the gods in Heaven were amazed at Hanuman's flight over the ocean. They wanted to test his strength; they sent an unearthly spirit by name Surase, from the serpent world, to obstruct him. She appeared before Hanuman in the form of a rakshasi (demon) and roared: "The gods have given you for my food. I will swallow you," "You cannot go further without entering my mouth," she added.

She opened her mouth, and it was big enough to swallow the huge Hanuman.

Hanuman increased his size further and said, "Eat me if you want but your mouth will have to be much bigger." Surase's mouth grew wider as Hanuman's body grew bigger. Hanuman's form grew bigger and bigger. Even so, Surase's mouth grew wider and wider.

Hanuman was clever. He thought there would be no end to this process. Suddenly he shrank to the size of a thumb, entered her mouth and came out. He now stood before her and entreated her with these words - "Now that I have entered your mouth and come out of it also, please allow me to continue my journey."

Surase was pleased with his cleverness and allowed him to go, wishing him success.

Hanuman moved on. But there was another obstacle. There was another rakshasi in the way and she had a strange power. She would drag down those who were flying above the sea by catching hold of their shadows from below and would eat them up later. She was now overjoyed that she could get food and dragged down Hanuman's shadow. Hanuman entered her mouth. But once inside, he grew bigger; he then burst open her body and came out.

Hanuman could see Lanka at a distance. His joy knew no bounds. But he feared that if he entered Lanka as he was, every one would see him. So assuming his normal size, he alighted on a mountain near the seashore.

Hanuman Enters Lanka

2007-06-26T07:45:00.000-07:00

It was night. Hanuman was about to enter the city. But a goddess stopped him at the city gates. She was the goddess who protected Lanka. She thundered at him: "Who are you? If you wish to enter, you must first defeat me."

Hanuman was enraged. His left fist came down on her face with crushing force. The blow made her totter. She begged him for life and said, "The Creator Brahma had said that when a monkey defeated me the end of Lanka would be near. Perhaps the time has now come. Go in and look for Sita."

Where Is Sita?

Lanka was a city of great splendor. The eyes could feast endlessly on its beauty and wealth. It was full of grand buildings and lovely gardens. But Hanuman's important task was to find Sita. So, he did not pay much attention to the beauty of the city. He searched for Sita in the mansions of important rakshasa leaders like Kumbhakarna. She was nowhere to be seen. Then he entered the palace of Ravana himself. He searched in all the nooks and corners of the palace but did not see Sita.

Hanuman's anxiety grew. Rama and Sugreeva would be waiting with the belief that he would surely bring news of Sita. What answer could he give them? He thought he should not lose hope and went on with his search with renewed effort. But Sita was nowhere to be seen.

Hanuman was very much disturbed. Had she fallen into the sea on the way to Lanka? Or, had her heart burst at the sight of the vast ocean? Or perhaps Ravana had eaten her, as she did not marry him? Thoughts swarmed into his mind.

Sita Overjoyed

Just then he saw the garden Ashokavana at a distance. 'Oh, I have not looked there', thought Hanuman and flew to the garden. He combed the entire garden and finally found Sitadevi. He was in raptures. Sita was sitting under a tree, in a soiled saree. Her plight made Hanuman both sad and angry. He sat on the tree beneath which Sita was seated.

Day dawned. The rakshasa king Ravana came to see Sita. Sita did not wish to speak to him directly. She held a twig in her hand and replied to Ravana's words, as if she was speaking to the twig. Ravana was very angry and went back. In her grief Sita decided to kill herself.

From his perch upon the tree, Hanuman could see and hear everything. He now resolved to address her. But he realized that if he talked to her all at once, she might be frightened. So he thought of a plan. From where he sat, he narrated the story of Rama. And he said, as if in wonder, "it seems as if Sitadevi is here!"

Hearing a voice from above Sita was at first scared, Ravana had just then left. She feared it might be a trick of the rakshasas. But she heard the names of Rama and Lakshmana and their story. She looked up in surprise. Hanuman softly got down from the tree and prostrated before her. He again said that he was Rama's messenger and praised him. Sita was overjoyed. Hanuman showed her the ring, which Rama had given him. The sight of the ring brought back all her sorrow. Hanuman comforted her with these words: "Shri Rama will surely take you from here. Please do not worry. You need not even wait till Rama comes. If you agree straightaway I can carry you to Rama on my back. Not only you, but the entire city of Lanka with Ravana, I can carry on my back."

But Sita calmed him and said: "Bring Rama and Lakshmana here." She gave him the choodamani, a jewel she wore in her hair, so that he could show it to Shri Rama.

Hanuman In search of Sita

2007-06-26T07:44:00.000-07:00

Hanuman, Angada, Jambavantha and others went towards the south in search of Sita. Sugreeva had given them only a month's time to find her. They wandered far and wide and grew utterly weary. At last they came to the sea. They stood before the vast, roaring sea.

The period granted by Sugreeva was over. So what were they to do? The brave soldiers of Sugreeva sat bewildered. If they returned to Kishkindha, Sugreeva would certainly punish them. So, Angada suggested that they should fast to death on the sea-shore. But Hanuman replied, "Angada, that would not be right. Surely Sugreeva will not punish us if we return." He tried to persuade them in many ways. But the others in their pessimism would not listen to him. All of them spread some grass and lay down on it, determined to die.

Just then a person by name Sampathi came there. From him they learnt that Sita was Ravana's prisoner in Lanka. Their joy knew no bounds. They danced about shouting, "Oh! Now we know about Sita!" With great enthusiasm, they turned to the sea. But who could cross the ocean?

One of them said, "I can jump across ten yojanas." (The 'yojana' was the old unit of measurement of distance.) Another said, "I can jump twenty yojanas." Jambavantha was a mighty warrior, but now old. He said, "When I was young, I could leap over any distance. Now I am old, and can leap ninety yojanas. But this is a hundred."

Angada went further can cross a hundred yojanas, and reach Lanka. But I do not know if I will have strength left to come back."

The old Jambavantha consoled them all and said, "Hanuman is the only great hero who can leap over the sea to Lanka and come back. Let me go and cheer him up and encourage him."

Hanuman was sitting away from others and silently gazing at the sea.

You remember that some sages had pronounced a curse upon Hanuman, when he was a young boy - that he would not be aware of his own strength unless others told him of it. Jambavantha now praised Hanuman's strength and ability. He said, "No other living creature has your strength, wisdom and radiance. Why are you sitting quiet, not knowing yourself? You can certainly jump over the ocean."

Sugreeva's Minister, Rama's Messenger

2007-06-26T07:43:00.000-07:00

Rama and Sugreeva became friends very soon. When Sugreeva challenged Vali to a fight, Rama helped his friend by killing Vali with an arrow.

When she heard this sad news, Vali's wife, Thara was full of grief. She fell on his body, weeping. Hanuman prostrated before her and said, "Revered lady, Vali came to this condition because of his evil deeds, his own actions. Sugreeva was only the means. Please do not think that Sugreeva killed Vali. No one can live for all times in this world. Look at your son Angada and console yourself."

Sugreeva then became king. All his troubles were over. The kingdom was his. He forgot his promise to Rama that he would immediately send servants to search for Sita and find her. He left the responsibilities of the state to his ministers; he forgot everything in his pleasures.

Hanuman warned him. He did his duty as a minister, saying the right thing at the right time. He said to Sugreeva, "O King, the kingdom and the fame which you desired are now yours. If you do not help your friends at the right time, even the greatest help you offer later will be totally useless. Though Rama is very anxious to find Sita, he is waiting for you. It is already late, but he is a patient man. Please send your army at once to search for Sita."

Sugreeva sent Neela, one of his commanders, to find out where Sita was. And he returned to his pleasures.

The rainy season was over. It was now autumn. Rama's mind was always filled with thoughts of Sita's sufferings and sorrows, and he was miserable. He revealed his misery to Lakshmana. Hot blooded Lakshmana was very angry with Sugreeva. He went to see Sugreeva. His anger made Sugreeva's subjects shiver with fear. Sugreeva himself was so terrified, he did not know what to do.

Again it was Hanuman who gave wise counsel. He said to Sugreeva, "Shri Rama may not really be angry with you. Perhaps he was sent Lakshmana to you as his work has been delayed. When those who are more powerful than we are enraged, it is not wise for us to become angry. Our anger will only heighten their rage. At such times we should seek to pacify the mighty. Besides, Shri Rama has helped you and therefore you should behave respectfully towards him."

This time advice was effective. Sugreeva pacified Lakshmana, and with his entire army went to Rama. He sent the army in all the four directions to find out where Sita was. Vast as the ocean, the army set off with shouts of enthusiasm. The deafening noise seemed to make the earth Shiver. Shri Rama removed a ring from his finger and giving it to Hanuman, said: "When Sita sees you, she may be afraid of you, or may not believe your words. If that happens, show her this ring. We depend entirely on your strength."

Hanuman prostrated before Rama and set off.

Hanuman's father, the Wind God

2007-06-26T07:42:00.000-07:00

Now, Hanuman's father, the Wind God became very angry. So he would not move at all. In all the three worlds there was no air to breathe. Then all the gods came and consoled the Wind God. Each god conferred a boon upon the little Hanuman. Brahma and Creator said, "No weapon will be able to kill this boy." Indra said to the boy, "You will be a 'Chiranjeevi' (immortal)."

Blessed thus by the gods, Hanuman grew up to be as strong as his father. He flew about as freely and was quite mischievous. The Rishis, who were troubled by his mischief, pronounced a curse on him. Hence, Hanuman would never know how powerful and strong he was. Others will have to remind him about his strength. Only then he would realize it.

Meeting With Shri Rama And Lakshmana

When Hanuman grew up he became the minister of Sugreeva, the King of Kishkindha. Vali was the elder brother of Sugreeva. Once Vali, who was fighting with a rakshasa, entered a cave with his opponent; he did not come out for a long time. Blood began to flow from the cave, so Sugreeva thought that Vali was dead. He returned to Kishkindha and became its king. But a little later, Vali returned and drove out Sugreeva. Sugreeva and his ministers hid themselves in the Malaya mountains; Vali could not enter this region.

When Shri Rama, his wife Sita and his brother Lakshmana were in the forest, a rakshasa by name Ravana took away Sita by force. Rama was in great grief. He was wandering in the forests and came to Kishkindha. Sugreeva saw him when he came with Lakshmana to the Malaya mountains. Sugreeva and his companions were full of fear that Vali had sent Shri Rama and Lakshmana to kill them. But Hanuman asked them not to be afraid. Sugreeva was also very anxious to know who those handsome young men were. Whom should he send to talk to them? Finally he choose Hanuman.

Hanuman was an excellent ambassador. He could easily understand the nature of other people. As soon as he saw Rama and Lakshmana, he realized that they were not deceivers, but noble persons. In soft and pleasing words he asked them who they were, and told them about himself. Rama was very happy when he heard the words of Hanuman. He said to Lakshmana, "Did you hear his words? Even an enemy with his sword drawn would be pacified by such words. If a ruler has such a messenger, his efforts will always be successful."

Hanuman took Rama and Lakshmana to Sugreeva. He had hopes that these brave young men would make Sugreeva king again.

The ideal devotee of Shri Rama

2007-06-25T22:57:00.000-07:00

The ideal devotee of Shri Rama and the God of Strength from Ramayan; one of the few Chiranjeevis (who do not die).

There is no village or town in Bharat without a temple dedicated to Hanuman. An unforgettable character in the great epic, the Ramayan, he has become a symbol of courage, loyalty and mature wisdom.

Men and women, the young and the old, people of all ages and of all professions worship Hanuman.

Students pray to him for intelligence and soldiers for strength. In olden days there used to be temples of Hanuman at the gates of forts. The gymnasiums of wrestlers invariably have his picture.

Every human being has good qualities and bad qualities. Our ancestors have taught that every one should develop his/her good qualities and go nearer God. Divinity is only being full of noble qualities. In our country some men and women have later come to be honored as divine beings, winning the reverence, the devotion and the love of the common people. Hanuman is one such great soul.

According to legend, Hanuman is the son of the Wind God. Air sustains all living beings. One can exist without food, spend days without water; but it is impossible to exist even for a short time without air. Air is life. Therefore, Hanuman is also called 'Pranadeva' or the God of Life.

Hanuman was a master of music. He was also an expert in dance and drama. So, he is worshipped with love and devotion by musicians and actors. He was also a great yogi or mystic.

Hanuman was born to Anjanadevi and Vaayu, the wind God. Hanuman is also called 'Aanjaneya', son of Anjana. Hanuman was extraordinary from the very moment of his birth. There are many very interesting stories about his childhood.

When he was small, Hanuman felt very hungry. Looking up he saw in the east something red. Hanuman thought that the red sun was a fruit and flew up to snatch it. What was a child's whim became something serious. Though the sun's heat burnt his face, Hanuman was determined and continued to fly towards the sun. Indra, the Lord of Heaven, feared that the sun might be caught. So he hit at Hanuman with his terrible weapon Vajrayudha. Hanuman fell down and was hurt. His cheeks became swollen.

(This is why he came to be called Hanuman. 'Hanu' in Sanskrit means the cheek.)

Search Engine Optimizer

2007-06-16T22:29:00.000-07:00

Search Engine Optimizer scans a website from the search engine spiders point of view.

Search engine optimizer strives to interpret how the search engine spiders perceives the websites. Search engine optimization is all about optimizing the websites for the inclusion in search engines database with prominence embodied.

The first step the search engine optimizer takes is analaysis of a website. The analysis includes

Is the website targeted for the right keyword

Has the website got indexed in search engine

Is any of the pages shown in supplementary results

If yes why and the steps to undo it.

How many backlinks the website has gained from quality sites

How many backlinks the website has gained with our top keywords in anchor text from external sites

What is the PR of the website ( Importance of thr website, gauged by google )
Is the website appearing for the top keywords of the business targeted.

Has the keywords been included in the source code of webpages, in the title, meta keywords, meta description, heading tags, Image tags, Image file name, Link title, most importantly as anchor text.

Keyword Suggestion Tools

2007-06-16T22:21:00.001-07:00

Google Keyword Tool
SEO Book Keyword Tool
WordTracker Keyword Tool
Overture Keyword Selector Tool
keyword Discovery

Keyword Suggestion Tools

2007-06-16T22:21:00.000-07:00

Google Keyword Tool
SEO Book Keyword Tool
WordTracker Keyword Tool
Overture Keyword Selector Tool
keyword Discovery

Keyword Research

2007-06-16T22:18:00.001-07:00

Every time Google updates its algorithm, it presents a new set of obstacles for webmasters and SEOs alike to overcome. Whether it is a change in SERPs (search engine results pages), position, PageRank, or inbound links, one thing is immediately clear: it takes a huge toll on us to live in fear that our website will drop into complete obscurity. Instead of scurrying to fix your website every time an update happens, there may be some things we can do proactively to make sure that our organic search optimization efforts aren’t entirely wasted every three or four months.

First and foremost, you should be aware that during the first week or so of an update, many things will fluctuate before evening out. So if your site suddenly drops 50 places or tanks completely, there is no reason to hit the bottle just yet. There is something you should be doing in the meantime however, and that is research. Do keyword research, web statistics tracking, and continue to monitor position reports in other search engines to understand the entire picture. Because Google commands such a huge share of the search engine market, it’s hard not to be fazed when a shakeup or shakedown occurs, but you really shouldn’t panic.

While there are many different elements to good SEO, one element that doesn’t get enough credit on its own standing is competitive research. What is competitive research? It is the study of your competition, more specifically, the competition that is beating you out of top position in the SERPs. In this article, I want to point out a few techniques you can use to concentrate on beating out your competition for top positioning.

Good research involves good research tools. Successful SEO efforts are not necessarily about the project itself, but rather how well the website’s SEO relates to the other websites around it in the scope of its relevant keywords, and how well it receives popular “votes” from other websites. This is what creates the pecking order of SERPs, so to speak. Competitive research is very important when you are attempting to get a good position in a search engine because you have to know everything about your enemy, so to speak. Any marketer will tell you that strategic planning in regards to your competition is one of the first steps to determining what your target audience is looking for, especially in a highly saturated market.

I’m not necessarily talking about studying your particular industry as a whole, especially not initially, but your direct competition, as well as the top dogs. And as much as you might like to just blow everyone out of the water, more often than not it is a step by step stair-climbing process; sometimes it’s more like watching paint dry or your fingernails grow. If you target your immediate competitors first, then you have a better chance of not only working you way to the top but also feeling pretty good about your progress with measurable results. Biting off more than you can chew is not only inviting disappointment, but you could be setting yourself up for complete failure.

So what’s involved in competitive research? The first step in competitive research is to figure out where you are in the SERPs for certain core keywords. This sounds difficult, and if approached manually, it is almost impossible to track. So you need the right kinds of tools to help you here. One tool that’s available commercially is Internet Business Pro, or IBP for short, from Alexa. You simply enter your keywords and website, and it can find your site within the top 500 for particular keywords, if there.

There are other Internet tools available for similar results, and even websites that can check within the top 500 to 1000 results, as long as you obtain a Google API key, which is free from Google and allows you to make up to 1000 searches per day. (If you have multiple email addresses, you could obtain multiple API keys). One website with a tool which is useful for checking positioning in Google, Yahoo, and MSN is Googlerankings.com. It’s free, and you don’t need to sign up for any type of account. You will need a Google API key, though.

You should be aware, however, that depending upon which data center you check in Google and where you are located, you could easily get conflicting reports. The search engine will route queries to the nearest data center from your location, and each data center has a different set of information. In a recent interview with Matt Cutts, he stated, “In fact, even at different data centers we have different binaries, different algorithms, different types of data always being tested.” If you would like to see where you rank in a different part of the world, consider using an IP proxy while searching.

Further, if you have signed up and are signed into a Google account, it will also affect your returned results. Aaron Wall from SEOBook.com corroborates this point. “If you are logged into a Google Account they will bias your search results based on websites you have visited, especially those you have clicked through to from search results.

“If you visit a site or page frequently they will improve the positioning of that page in your personalized search results. If you visit a page occasionally just rank checking, and then sometimes clicking onto your result then clicking back nearly immediately Google will demote those pages in the SERPs.”

Once you’ve located your ranking, find the sites that rank in the top ten positions for those keywords. Now I know I said that it was a step by step process, and of course it is; you will still want to be aware of what the best of the best are doing. The next few steps will help you understand why and how they are achieving top results, and will allow you to follow their lead so that you can do the same.

Keyword Choices and Density – You should know what your core keywords are before you decide which sites you will tackle for competition on these keywords. A good way to do this is to use a program that will literally extract all of the words from your web page, and choose your keywords from the resulting list. You should choose words and phrases that not only relate to the overall theme of the page, but also words and phrases that appear continuously and consistently.

If you are looking at increasing your keyword density, you can substitute your keywords into existing words and phrases within your content. For example, if my core keyword is “search engine optimization,” I can substitute “SEO” or “a project” with “search engine optimization.” Ideal keyword density varies per search engine, so it’s best to average them among the top three: Google, Yahoo, and MSN. To make it more complicated, it appears that keyword densities also vary depending upon what the keyword actually is!

Because of this, it’s difficult to give you a set number for your density percentage. TIP: If you don’t know what your keyword density should be, all you need to do is look at the sites in the top ten of your keywords, run the extraction tool on that site or page, then find the average density of your competitors by first dividing the number of keywords by the total number of words on the page, then average that among the top ten sites. Then you’ll need to go one step further and do this for the other two search engines, and once you’re done there, you should average them all together. Make sure you don’t go into overdrive: over-optimizing keyword density can work against you, and can appear as spammy results to a search engine.

Inbound Links – The higher your inbound link count, the better your chances are of reaching the top of the SERPs. If you look at the top ten sites for your core keywords, you’ll see that most of them have many inbound links. Even more specifically, they will have many QUALITY inbound links, not just sheer numbers of them. It’s really the quality of those links that count more than the amount. If you use Firefox, you can download and install a browser plug-in called SEO Open, which with a click of a button on your tool bar can check for backlink counts in Google, Yahoo, MSN, Alexa, and has other tools that are very useful for SEO.

If you don’t have Firefox, you can always find a different tool, or check the inbound links manually by typing into your browser address bar: link:www.site.com for Google, Yahoo and MSN, or site backlinks with linkdomain:www.site.com for Yahoo and MSN. There are many tools available to do this for you; just do a search for backlink tools.

Navigation and Site Structure – While it’s very time consuming to visit a website and to click on all of the pages in order to determine structure and navigation, it’s going to be necessary to find out the way these sites are structured and how that affects their position in the SERPs. The best way to do this is with a tool that can crawl the site similarly to the way a search engine spider can. A good tool for this is GSiteCrawler, which crawls a site to extract links for developing Google Sitemaps, or Xenu, which crawls a site to check for broken links.

PageRank – Since PageRank is nothing more than a reflection of relevancy factors, which includes mostly backlink quality, you honestly don’t need to pay too much attention to this as far as SERPs go. A site with a PR of 5 can easily rank higher than a site with a PR of 7 or 8. It’s inconsequential what your PR is in regards to your competition, unless of course you are sitting at a PR of 0. Frankly, I don’t pay much attention to PageRank anymore.

Walk Away - Once you’ve been able to incorporate the elements that you need to beat out your competition, you should sit back and relax a bit and just watch and wait. The best advice I can give you here is to walk away for now. What?! Yes, you heard me. You need to walk away. If you sit and continually check your positioning, then you will absolutely drive yourself nuts on a daily basis. It’s similar to investing in the stock market. While there are no guarantees with either, you will find that with some smart research, and knowing everything about your market and your competition will help as well as follow good SEO practices, you can know that your site will indeed climb. But don’t be surprised if your site dips from time to time. The important thing is to track is a steady climb overall, and not your daily rankings.

http://www.seochat.com/c/a/Choosing-Keywords-Help/How-to-Conduct-Competitive-Research/3/

Keyword Research

2007-06-16T22:18:00.000-07:00

Blogging for Baclinks

2007-06-16T22:15:00.000-07:00

Search engines and visitors are attracted to your web site by fresh content. If you write a web log, or read them regularly, you know they’re a great way to make sure your site’s content is updated regularly. Blog entries also make excellent linkbait – if you do them right.

Blogs should be consistent; you need to post regularly. Your readers will know that they can depend on seeing new content from you and check back (or you can always set up an RSS feed). Blogs should also have excellent content. Don’t use it just to promote your site or specials (though that can be appropriate too); give your perspective of your field. Be interesting, be informative, be controversial, but above all, don’t be boring. Take Bob Parsons of GoDaddy; his blog is fun to read and makes you think even if you aren’t in the web hosting business.

If you’re going to blog, do as bloggers do: don’t be stingy with outbound links. Make appropriate mentions of other people and sites on your blog and link to them. You’ll find that lots of bloggers track who is linking to them and try to find out where their traffic is coming from, so they’ll notice you if you link to them. And if they notice you, they might check your site and/or blog, write about you, and link right back.

You should also comment on other blogs. I don’t mean the kinds of comments you see that all bloggers hate, that consist basically of somebody posting, in effect, “check out my site at (insert URL here).” I mean useful, insightful, relevant comments – the kind of comments that make other readers think “wow, who is this guy? I want to read more of his stuff!” This could give you the kind of direct traffic that will help make you less dependent on the search engines.

Here’s a small but useful tip: if you blog, tag your posts. It will make it easier for people who are interested in the kinds of topics you write about to find your blog. Blog search engines such as Technorati and others will reward you; you might also find your SERPs going up in Yahoo, MSN, and possibly even Google.

That brings me to one last point on this topic: if you do blog, you’ll benefit from getting your blog listed in a few of the blog directories. Again, it’s a matter of making your site easy to find. And isn’t that what you’re looking for after all?

http://www.seochat.com/c/a/Link-Trading-Help/More-Ways-to-Build-Back-Links-to-Your-Web-Site/3/

Backlinks FAQ

2007-06-16T22:11:00.000-07:00

What are links?

Links are the pathways created by website owners that lead from one website to another. The Internet was built on this series of interconnections between sites. Links are seen on virtually every page on the Internet, ready to be clicked by the mouse and send the Internet surfer to another page -- either on the same site, or to a different website entirely.

Are there different types of links?

Links appear on the Internet in three basic forms. Link types include the outbound link that sends a visitor to another website, the inbound link that brings Internet traffic from other outside websites, and internal site links that send visitors to different pages within the site itself.

Why are links important?

Links are important because they help Internet users find interesting, informative, and useful content, either on the site itself or at other Internet locations. Inbound links have special value to the search engines, including Google, Yahoo, MSN Search, and Ask Jeeves, as the number, duration of linking time, and quality are part of the search engine algorithms. As a general rule, the more incoming links that a Web page and website receive, the better the site will rank in the search engines.

Do all links have equal value to the search engines?

While quantity of links is important, quality is even more important. Some inbound links are simply given more value than others by the search engine algorithms. Links from pages deemed to be more relevant, in terms of topic and theme, are given more weight. Also given more value are links that are labeled with more keyword rich anchor text, links from pages with higher Google PageRank, and links that originate within content pages rather than from the ubiquitous “links pages.” There is even some evidence that linking out to other Web pages provides some benefit to the link sending page.

Are there any links that a website owner should avoid?

While not all links are created equal, or provide comparable benefit, search engines evaluate a site by the company it keeps. Because no website owner has control over who links to her site, links from sites under penalty, or even banned sites, are not held against the receiving page. The search engines do, however, take a dim view of links sent out to sites deemed to be “bad neighborhoods.” A website owner can control who receives a site’s links, and linking to sites under penalty or ban can hurt the linking page’s search ranking dramatically.

Bad neighborhoods are specifically mentioned in Google’s published Webmaster Guidelines as a “linking scheme” designed to trick the search engines, and are therefore subject to penalties and possible banning. The most well known bad neighborhood is the so-called “link farm.” A link farm is a pseudo-directory that purports to send traffic, PageRank, and link popularity to its member sites. The usual requirement of linking to any and all member sites, whether theme relevant or not, announces that the links are not natural, but are purely for gaining higher search engine rankings. As a result, even linking to a bad neighborhood or a banned site can result in a penalty, or even an outright ban for the linking site.

Can any incoming links to a site do harm to the site’s ranking?

Incoming links are generally helpful to the receiving site, but there are exceptions. Sites and Web pages are not penalized for incoming links because the search engines recognize that no one can control who links to their website. On the other hand, Google has placed a suspected filter on new incoming links, lowering their original passed along PageRank and link popularity. Purchased links are thought to not provide as much value as previously received. In general, however, incoming links benefit a site, while some incoming links, including those from guest books, provide almost no gain in the rankings because they are usually ignored by the search engines.

Can some linking activities cause a search engine penalty?

Becoming involved in any linking scheme solely designed to trick the search engines into providing higher rankings could result in a penalty, or even an outright ban. All such schemes should be avoided.

Do incoming links affect Google PageRank?

Incoming links usually pass along Google PageRank if they are clean HTML links. There is some thought that Javascript links are now passing along PageRank, but the evidence is intermittent at best. The bottom line for adding PageRank to a Web page is to attract more incoming links. Keep in mind that theme relevant links tend to pass along a higher percentage of the available PageRank than non-related links. Natural, one way, theme relevant links are the best links for PageRank transfer.

Are internal links within a site helpful?

Internal linking is an important part of any linking program. Internal links assist a page’s ranking in three major ways. One is the incoming link to the page itself. While not given extremely heavy weight in the search algorithm, all internal links to a page are helpful. Internal links add value if the link contains keyword rich link anchor text relevant to the receiving page. The internal linking also distributes Google PageRank to the various pages, where it might be required to assist in ranking. As a service to visitors, internal linking aids site navigation, and potentially improves sales.

It’s thought by many search engine optimization experts that Google has placed a dampening filter on new incoming links. When the link is first added, it doesn’t pass along full Google PageRank or link popularity value to the receiving page. Over time, as the link ages, it passes along increasingly more linking power, until it reaches its full transfer potential. The purpose of the filter is thought to be for discouraging the purchases of large numbers of incoming links.

Do the new link filters affect PageRank transfer?

The new link dampening filters apparently withhold transfer of available Google PageRank, and gradually increase the PageRank transfer over time as the link ages.

Are reciprocal links bad?

Reciprocal links are not as bad as thought by many people. If link exchanges are made between sites sharing similar themes and topics, the exchange is beneficial to both sites. The problem arises with sites that are unrelated to one another in any way, and the exchange is only designed to gain link popularity and PageRank transfer. There is no problem with finding link partners sharing a similar theme.

Who are the best link exchange partners for a site?

The best link exchange partners are other sites sharing a similar or complementary theme and topics to your site. Avoid sites that have no theme or topic relevance to your own site because they will provide little in the way of link popularity or inbound traffic.

Will link exchanges from lower PageRank pages hurt my PageRank or ranking?

Link exchanges should never be made with PageRank in mind. Whether exchanged with higher or lower PageRank sites, those sharing similar themes will enhance one another and not be hurt. Each page sends to the other, based on available PageRank, the amount available for transfer. Lower PageRank pages do not lower the receiving page’s PageRank. They enhance it, but to a leser extent. Over time, their available PageRank can increase. Keep in mind that the amount of green shown on the Google toolbar is not an accurate level of a page’s real PageRank. The actual amount could be entirely different.

A natural link is a one way inbound link placed voluntarily by another webmaster to the content of a Web page. Natural links are almost always theme relevant, and are therefore given the most importance by the various search engines. The way to attract natural links is to provide good website content.

Should all inbound links be pointed to the website home page?

Inbound links should be pointed to the most relevant pages. In natural one way linking, the linking Web page will link to the page of its own choosing. Receiving inbound links to internal pages helps those pages to rank higher, and often they are more relevant to the search terms than the home page. In that case, a link to the home page would be less powerful.

What is link anchor text?

Link anchor text is the wording that is found on the clickable link. Sometimes it’s the site URL, many times it’s the site title or business name, and occasionally it’s the receiving page’s most important keywords.

Why is link anchor text important?

Link anchor text is given heavily weighted importance in the search engines, despite recent attempts to downgrade its value in the Google algorithm. The link anchor text is designed to be theme relevant to the Web page, and will boost that page very high in the search rankings. Anchor text should be themed to the page being linked, and not repeated with every incoming link, to prevent it from being filtered as spam.

Are links from blogs helpful?

Inbound links from blogs are very powerful. Because blog writers, called bloggers, are very generous linkers, they are very likely to link naturally to interesting and informative content. The blog will be highly theme relevant to your site as bloggers tend to stay within their main areas of interest. If the link is placed within a blog post or article, powerful link anchor text might also be included. Blogs also contain a links list, referred to as a blogroll, and those links are usually placed on the blog’s high PageRank home page.

Blog comment links are now treated in much the same way as guest book links. Google is even suggesting a robots.txt coding to prevent any link popularity or PageRank transfer from blog comments to prevent spamming. It’s important to note that blog comments are very different from blog links themselves. The two link types should not be confused, as they are similar to a website's relationship to its guest book.

Are links from guest books valuable to obtain?

Guest book links are usually ignored by the search engine algorithms. Possible exceptions are from theme related sites to the guest book site. Even then, the value to link popularity is very low, if providing any value at all.

Are Internet directory links helpful to a site’s search engine ranking?

Inclusion of a website in all legitimate Internet directories is good for adding PageRank and theme relevant links to a website. Prestigious links, such as those in The Open Directory Project http://www.dmoz.org , better known as DMOZ, are especially valuable. Other secondary directories offer important links as well.

Is the Google toolbar inbound link total and PageRank accurate?

The PageRank displayed on the Google toolbar is thought to be several months out of date. Google says the green line display is “for entertainment purposes only,” and not to be given too much importance. The inbound link total is only a sampling of the total inbound links, and not all incoming links.

http://www.seochat.com/c/a/Link-Trading-Help/Links-Frequently-Asked-Questions/

Backlinks Checker

2007-06-16T21:53:00.000-07:00

www.iwebtool.com/backlink_checker
www.backlinkwatch.com
www.domain-pop.com
www.build-reciprocal-links.com/backlink_checker_tool.html
tools.seobook.com/backlink-analyzer/
www.searchbliss.com/seo-tools/google-backlinks.asp
www.webconfs.com/anchor-text-analysis.php
www.seocompany.ca/tool/32-backlink-tools.html
www.marketleap.com/publinkpop/
www.searchenginegenie.com/backlink-checker.html
www.searchenginegenie.com/backlink-strategies.htm
www.backlinkfinder.com

"Impression Share"

2007-04-12T05:24:00.000-07:00

Google Adwords has a new feature now called "Impression Share."

This is a very important feature for the advertisers, it helps them know about the "Impression share" lost or gained from the competitors and also between campaigns in the account. Advertisers can gauge the competition by knowing about the amount of impressions taken away by the competitors.

This can also be related to "Market Share" in the following manner. The share of market held by a company & share of online presense in Google Network.

"Impression share" is available at the campaign level and Account level.

search engine optimiser

Beta test of CPC for Site-targeting

2007-04-04T00:33:00.000-07:00

Google is trying to explore the likes and dislikes of the advertisers by announcing beta test of CPC for Site-targeting.

Initially Google came up with content network by making way for billions of people to make money through Adsense. But the very big questions in front of advertisers was _*"which are the sites in which my Ads are appearing"_. Eventhough Google was reluctant to reveal the information, to pacify the advertisers 'Smart Pricing' was introduced, wherein the clicks from pages which are less likely to get converted in to sales is charged less.

To provide a solution to the above _*question_ Google introduced Site-targeted option by letting the advertisers 'know' and 'choose' the sites to run their Ads. Here the Ads were charged per thousand impressions and not on CPC. Now as you have rightly mentioned, they have come up with beta test of CPC in Site-targeted campaigns. In my opinion CPC in Site-targeted campaigns is just an extension of content network option in keyword-targeting campaign. The only difference between the two options are, advertisers can select the sites of their choice in Site-targeted campaign, in contrast to Keyword-targeted campaign. Advertisers whose conversions are clicks and Pageviews could opt for this feature and they may benefit out of it. The advertisers requiring leads and sales as their bottomline, will not be profiting through this feature as the conversion rate in content network is always less. This is because people create a site just to make money and enroll themselves in Adsense program, these sites play a major role in Content network.

Kamal

2006-11-23T05:00:00.000-08:00

Incorporate Search Engine Optimization

2006-09-26T03:22:00.000-07:00

The successful search engine optimization (SEO) of a dynamic web site requires complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional static web sites. In this article, I will explain how to successfully optimize these dynamic web sites and some of the techniques that we know will achieve good results.
Even as advanced Internet technology is today, it is still rather difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized by a reputable SEO firm. Although most search engines claim they now index the majority of dynamic web sites, and they do, but experience has shown us it won’t really happen without some serious optimization work. Over and above that, the priority positioning of the site’s most important pages is another matter altogether.
Search engine-friendly URLs
There are numerous techniques SEO professionals use to convert dynamic URLs (uniform resource locators) into search-engine friendly URLs. However, before going into that topic, we will first look at how dynamic databases used in today’s modern e-commerce secure web sites are designed and the main reasons they are a bit more complicated to index in the major search engines.
What prevents dynamic sites from getting in the engines?
Today, most dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on and so forth. Now all these pages function very well for real users actually visiting the web site, but they usually create a mess with most search engine’s crawlers or spiders, such as GoogleBot and FreshBot and most of the others.
The simple reason for that is because all dynamically generated pages don't even exist until a user actually selects or chooses the given variable(s) that generates the pages! Most search engine spiders or crawlers are not programmed to select or choose any of those variables - that is not their job at all. As a result, those dynamic pages don't get generated, and as a direct consequence do not get to be indexed.
The biggest difficulties are that crawlers cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or other database characters (#&*!%) that we refer to as "spider traps." Once a search engine crawler falls into any of those traps, it usually spells bad news for that dynamic web site. As a direct consequence that most search crawlers have significant problems “reading” any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs! If you think this is sad, it is. But there are usually many ways around all of this.
The solutions to the 'invisibility' problem
One of the first techniques that come to mind is the creation and subsequent use of traditional, static pages. The correct way to use these newly created static pages is to place links to the dynamic pages on the static pages, effectively submitting the static pages to the major search engines manually and according to each search engine's recommended guidelines. This technique is easily implemented with a site map that fully displays all the links to the dynamic pages across the web site. Now most crawlers cannot index the entire dynamic pages, but they WILL index most of the content on all the pages, and that is exactly the end result we are seeking.
Your optimization firm must have full access to web-based automated feeds with customizable creation and flexible management application control to generate XML optimized feeds for multiple search engine inclusion programs. A map can effectively be created for any large size e-commerce web site's entire list of products, thus generating an automated XML optimized feed.
The real key to this complex XML procedure is keyword and key phrase matching between the dynamic site’s content and all the various search engine databases in use today.
When these special filters are used and when the proper parameters are entered, the process then generates hundreds of keywords and key phrases with rich, page-oriented search engine-friendly information that the spiders crave. That is how a dynamic web site can be successfully optimized for the major search engines.
In closing, always remember that professional SEO techniques covering actual website architecture, editorial linking, copy writing, keywords, key phrases, etc. are also extremely important for top ranking positions on most major search engine portals today.
One-Way Link Building Secures Long-Term Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Why are one-way links helpful?
Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of the other search engines include link popularity as part of the way they evaluate the webpages they include in the search engine databases. Links are seen as a positive "vote" towards the quality of the webpage. Each individual page acquires link popularity based on the pages that link to it. Google and Yahoo! both have toolbars showing the page rank of pages you visit, so you can use these tools to get a good estimate of your pages' link popularity. It is not necessary to get totally caught up in the minutia of which types of links from which types of pages are the most important. The bottom line is this: acquiring links pointing back to your website, particularly links from sites covering the same or related topics as your site, is helpful in the overall scheme of search engine ranking.
The big "plus" of one-way links is that you don't have to worry about linking back to a "bad neighborhood." If your site has links pointing back to sites that serve as "link farms" or "free-for-all" sites, you may not gain, and could actually lose page rank. These sites are rarely focused, and tend to have links to and from all different sorts of sites. Since there is no particular topical emphasis here, it is clear to Google and the other search engines that the sole purpose of these sites is to artificially increase the number of links pointing to your site. Since there is no value added for the search engine's users, they in turn give no value to these links.
Another advantage to focused, one-way links is that they will tend to stay in place. A website that features a link to your site probably does so because that site's owner thinks that their visitors will benefit from the content your site has to offer. Rather than simply trying to manipulate search results, they want to add to the experience of their visitors; you benefit from having a long term link in place. Sites featuring reciprocal links may simply drop your link when it no longer suits their linking strategy.
How do I obtain natural links?
Building good content helps interest your visitors and keeps them on your website. By becoming an authority on your topic, you will attract more visitors. When another website in essence "votes" for the quality of your website by placing a link pointing back to it, you are obtaining natural linking. The more you can build upon helpful articles, FAQs and white papers, etc., the better reason for visitors to link back to your website because of the quality content.
One-way linking sources
There are a number of ways to get links from other sites back to yours. The most important principle to keep in mind is that you will get the most links when you offer something significant to link to. Think of what you can provide that people will want to link to:
• Natural links given from topic-related websites that like your website
• Providing free content, such as access to articles, e-books, FAQs and white papers
• Directory links, listed under the category related to your topic
• Business directory links, listed under the category related to your topic
• Blogs, submitted to a blog directory and archived online
• Business associations, listed under the category related to your topic
• Newsletter text ads promoting your business, archived online at topic-related websites
• Original articles, submitted to and archived online at topic-related websites
• Original press releases, submitted to and archived online at topic-related websites
• Original newsletters, submitted to and archived online at topic-related websites
• White papers, submitted to and archived online at topic-related websites
• E-books, submitted to and archived online at topic-related websites
• Free software tools provided with required link back to website
For each of these types of content, you will want to have an active link pointing back to your site. Of course, when creating your own original content, always archive your own work on your website to build your content and increase your own link popularity by growing the number of pages on your website.
The extra value of one-way links is the fact that you are also promoting your website from the listing, as well as the active link. Articles, newsletters, white papers, directory and business association links may bring in traffic from visitors who are interested in the description of your website listing.
How do I know the links are valid?
To gain the most benefit from your links, the link back to your webpage should be one that can be followed by the search engine robots. Plain old text links and image links usually can be followed by the search engine robots. More exotic types of links, like JavaScript links, cannot typically be followed by the search engine robots. When you provide suggested linking code, the simpler the better. Don't be afraid to suggest linking formats to owners of sites that link to you. The types of links that serve your purposes best will generally provide their visitors with the best experience as well.
Check to see if the page where the link will be located can be found in the search engine results. You can search via the entire website or by individual page. Different search engines use different syntax in looking for individual pages and links; refer to the advanced search function for each search engine for details.
Google Search Example:
Shows indexing of all pages listed in website
site:www.websitedomainname.com
Shows indexing of a specific web page in website
info:www.websitedomainname.com/pagename.html
If the page is listed in the search engine results, this means the page has been indexed by the search engine robots. This means the webpage is valid for indexing and that your link will be picked up as well.
Research and quality content equal success
One-way link building means hard work and long term determination to achieve good link popularity. By improving the quality of your website, you improve the chance to obtain good quality natural links. Spend a set amount of time each week to seek out quality one-way links to achieve your goal. By using this long-term game plan you will be able to safely build links for optimum link popularity success.
Dynamic URLs In The Eyes Of A Search Engine

Most Web sites with a large number of pages are developed using dynamic server-side Web technologies such as Hypertext PreProcessor (.php), Java Server Pages (.jsp), Active Server Pages (.asp), ColdFusion (.cfm) and Perl. These technologies provide programmers with the tools to build sites so that adding product or pages does not require extensive HTML work. In reality, all high volume sites must use one of these technologies in order to maximize efficiency and stay profitable.

The power and flexibility provided by these technologies is outstanding. There are, however, issues that need to be addressed in regards to the way search engines crawl a dynamically driven Web site. These issues do not have to do with the pages that are generated, but with the URLs these technologies generate.

In order to explain search engine optimization technique, let me give you some perspective with a client of RustyBrick, Inc. RustyBrick designed and developed a custom e-commerce site for an undergarment and intimate apparel shop named Freshpair.com . Freshpair.com is built with a PHP dynamic scripting language that helps facilitate the day-to-day operations of the site. After the site was built and running, Freshpair.com participated in many online advertising campaigns, including Overture and Google AdWords.

At some point after sales leveled off and the company was looking for ways to increase revenues, Freshpair came to me at RustyBrick and asked what they can do. Freshpair.com's COO and I discussed many options; but one thing that stood out was that Freshpair.com was not to be found in the normal search results. We quickly devised a plan on what steps to take in order to make Freshpair.com "search engine friendly".

We will get back to Freshpair.com shortly; but first let's continue to discuss the importance of dynamically generated URLs. In order to better understand what a search engine sees, let us take a sample URL and discover it.

A simple standard URL would look something like: http://www.freshpair.com/underwear.html.

A complex URL would look something like: http://www.freshpair.com/catalog.php?formid=4&id=8&brand=&brasize=§ion=women.

The first thing you notice is the .php extension, and you might think that the .php extension is causing the issue. That is not the case. Next you will notice are question marks, equal signs, ampersands within the URL. Is that causing the issues? Kind of... These question marks, equal signs and ampersands are what are commonly referred to as "stop characters" in search engine optimization terms. They are named stop characters because they signal to search engines to stop crawling past a certain point, limiting the number of pages crawled on your site.

Let me present another example of one of the pages from our corporate Web site. The following URL is a page that contains the full RustyBrick client list. The URL reads as follows: http://www.rustybrick.com/portfolio_client_list_all.php. We also have enabled the Web visitor to sort the client list by industry. If a Web visitor would like to see all clients that fall within the industry of IT & Communication services they would be shown a URL that reads http://www.rustybrick.com/portfolio_client_list.php?industry=4. We again see the question marks and equal signs. Now the Web visitor wants to view the client list by the Retail and Wholesale service industry and clicks on that link. The URL now reads http://www.rustybrick.com/portfolio_client_list.php?industry=6. As you can see the URLs are exactly the same up until the last digit in the URL where the numbers come in. So if RustyBrick severed 200 industries there would be the same URL except for the last digit.

Now put yourself in the shoes of a search engine. The search engine wants to only put pages into its index that are unique. So the full client list contains the same information that the industry specific URLs contain and search engines do not want repetitive information in their index. Search engines decide to combat this issue by "pruning off" the URLs after a specific number of variable strings (i.e. ?, =. &).

For example, the URL http://www.rustybrick.com/portfolio_client_list.php?industry=6 might be pruned down to http://www.rustybrick.com/portfolio_client_list.php by the search engine in order to limit the number of repeated content.

In a case like Freshpair.com, where there are numerous methods of finding the same product and with an unlimited number of pages, how do we get the search engine to find each product and each method of finding that product? Search engines want to keep the number of pages that a site contains to a minimum in order to (1) eliminate duplicate search results with the same content and (2) to make the crawling of the pages efficient.

The solution we came up with was to program a Mod_Rewrite on the URLs to remove the stop characters from the URLs. We modified a URL that once looked like http://www.freshpair.com/catalog.php?formid=5&query=bra§ion=women to something more like http://www.freshpair.com/catalog_section_women_id_8.html. We replaced all stop characters with underscores and more friendly URL characters and names. Today, Google has indexed over 21,000 pages on Freshpair.com and sales have increased tremendously due to the Mod_Rewrite and other search engine optimization techniques applied to the site.

For more information on Mod_Rewrite please visit the Apache module mod_rewrite page at: http://httpd.apache.org/docs/mod/mod_rewrite.html

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